You’ve probably arrived at this blog post after wondering “How to Get Top of Google Search Results in 2023”.
Social Media ads, PPC ads and other marketing strategies can provide your company with quick but expensive wins.
If you’d like to cut those costs to the bare minimum, there’s a better strategy.
Granted, it’s a long-term strategy, but it will help you attract new customers, engage with current ones and build your brand.
Search engine algorithms and the landscape of SEO (Search Engine Optimisation) can change rapidly.
One tweak of Google’s algorithm can significantly impact your organic visibility.
However, here are some general tips that can help improve your website’s visibility and rankings on Google search results in 2023.
Creating high-quality, relevant, and valuable content that aligns with user intent is crucial for SEO success.
Did you know that companies with blogs produce a massive 67% more monthly leads than companies that don’t blog?
Ensure that your content is well-written, informative, and engaging and provides value to your target audience.
Google is increasingly prioritising content from companies that is unique, engaging and adds value to the customer.
Several months ago saw the rollout of Google’s Helpful Content update.
Local marketing company, The Web Bureau, has written extensively about that update and what it means for your content:
If you haven’t got the time to create your own content consistently, consider hiring a freelance content writer like me: get in touch today.
Just tell me what you need and when you need it by, and I’ll have a Word document sent to you with all your content; copy and paste it into your Content Management System, hit publish, and you’re on your way to better rankings on Google.
Conduct thorough keyword research to identify the keywords and phrases that your target audience is searching for.
Overall, in 2023, keyword research is vital for businesses to understand user intent, target the right keywords, stay ahead of the competition, and adapt to changing search trends.
Keyword research is crucial in 2023 for several reasons:
Understanding user intent: Keyword research helps businesses understand the search queries users use to find products or services related to their business.
This understanding can help businesses create content more aligned with user intent, leading to higher engagement and conversion rates.
Targeting the right keywords: Keyword research helps businesses target the keywords relevant to their products or services.
This targeting can help businesses increase their search engine rankings for relevant keywords, leading to more organic traffic and potential customers.
Staying ahead of the competition: Keyword research can help businesses stay ahead by identifying keywords their competitors are not targeting.
This can allow businesses to rank for these keywords and attract potential customers their competitors are not targeting.
Adapting to changing search trends: Keyword research helps businesses adapt to changing search trends and user behaviour.
As search engines and user behaviour continue to evolve, businesses need to be able to adapt their keyword targeting to remain relevant and competitive.
For example, some keywords people type into Google to find me are:
The goal is that for every keyword or keyphrase your target customer types into Google, you’ll want to appear as high up those search results as possible.
I use two platforms for Tall Paul Marketing to carry out keyword research: UberSuggest and SemRush.
As you can see from the picture below, I’m ranking pretty well for all the keywords and key phrases that I have targeted.
Once you’ve created great content with your keywords or phrases, optimise your website’s content, including titles, headings, meta tags, and body text, with relevant keywords to increase your website’s visibility in search results.
Google places a strong emphasis on user experience and mobile-friendliness.
Ensure your website is responsive, loads quickly, and is easy to navigate on all devices, including desktops, tablets, and mobile phones.
I recently wrote about 18 simple steps you can take to drive traffic to your website.
Drive Traffic To Your Website TODAY: 18 Simple Steps (Part 1)
Drive Traffic To Your Website TODAY: 18 Simple Steps (Part 2)
A quick read through both articles will provide more in-depth information on what your customers expect to see on your website in 2023.
User experience (UX) and mobile-friendliness are crucial factors for websites in 2023 for several reasons:
Increased mobile usage: With the widespread adoption of smartphones and tablets, more people are accessing the internet from their mobile devices than ever before.
This trend is expected to continue in 2024, making it essential for websites to provide a positive mobile experience to their users.
Improved search engine rankings: Google and other search engines prioritise websites that provide a good user experience and are mobile-friendly in their search results.
If your website is not optimised for mobile devices or lacks a positive user experience, you may be penalised in search engine rankings, leading to decreased organic traffic.
Higher engagement and conversion rates: A website with a positive user experience and mobile-friendliness can lead to higher engagement and conversion rates.
Users are more likely to stay on a website that is easy to navigate, loads quickly, and provides relevant information.
Additionally, mobile-friendly websites make it easier for users to complete actions such as purchasing or filling out a form, leading to higher conversion rates.
Overall, in 2023, websites that prioritise user experience and mobile-friendliness are more likely to succeed in search engine rankings, user engagement, and conversion rates, making it essential for businesses to focus on these aspects of their website.
Optimise your website’s technical aspects if you want to improve your website’s visibility and rankings on Google search results in 2023.
Technical SEO sounds scary, but thankfully, it’s not too complex, as there’s software that can carry out technical SEO audits for you.
Your technical SEO work should focus on crawlability, indexability, sitemap, robots.txt, URL structure, and schema markup to help search engines understand and crawl your website effectively.
Here are three tips to work on your technical SEO:
1. Optimise website speed: Website speed is essential to technical SEO.
A fast website provides a better user experience and helps improve search engine rankings.
Google’s PageSpeed Insights tool can provide recommendations to improve your website speed.
2. Fix broken links and crawl errors: Broken links and crawl errors can negatively impact your website’s search engine rankings.
You can use tools like Google Search Console or Screaming Frog to identify broken links and crawl errors on your website.
Once you have identified them, you can fix them by redirecting broken links to relevant pages or fixing crawl errors.
3. Optimise website structure and navigation: Your website’s design and navigation can impact how search engines crawl and index your website.
A well-organised website structure and navigation can help search engines understand your website’s hierarchy and content.
You can optimise your website structure and navigation by using a clear and descriptive URL structure, creating a sitemap, and using internal linking to help users and search engines discover relevant content on your website.
Once you’ve identified any technical SEO issues, please send them to whoever manages your website to fix, usually someone in your IT or web development team.
Earn high-quality and authoritative backlinks from reputable websites in your niche or industry.
Simple ones could be joining your local business chamber and local business directories.
For example, here’s a backlink on Belfast Chamber’s website for my company.
Website backlinks can have numerous benefits for a website.
Firstly, backlinks can help to improve a website’s search engine rankings.
Search engines like Google use backlinks as a critical factor in determining a website’s authority and relevance.
If a website has many quality backlinks from other relevant and authoritative websites, it signals to search engines that it is trustworthy and valuable.
As a result, the website is more likely to appear higher in search engine results pages (SERPs) for relevant search queries, which can lead to more organic traffic and potential customers.
Secondly, backlinks can drive referral traffic to a website.
When a website links to another website, it allows its own visitors to access the linked website.
This can lead to an increase in referral traffic, which is traffic that comes from other websites rather than search engines or social media.
Referral traffic can be highly valuable as it tends to have higher engagement and conversion rates than other sources of traffic.
Additionally, referral traffic can help to improve a website’s overall domain authority, which can further benefit its search engine rankings and online visibility.
Maintain a strong presence on social media platforms.
I mainly use LinkedIn, Facebook, Twitter, Instagram and Google My Business.
Positive reviews, ratings, and testimonials can enhance your website’s credibility and visibility in search results.
Being active on social media can improve Google’s ranking for several reasons.
Firstly, social media can help to increase the visibility and credibility of a business or brand.
When a business is active on social media, it creates more opportunities for its content to be shared and seen by a wider audience.
This increased visibility can lead to more backlinks, social shares, and referral traffic, which can help improve Google’s ranking.
Secondly, social media can provide social signals to search engines.
Social signals refer to the likes, shares, comments, and followers a website or social media account has.
Search engines like Google use social signals to indicate a website’s popularity, relevance, and authority.
When a website has a high number of social signals, it signals to search engines that the website is trustworthy and valuable, which can lead to higher search engine rankings.
Finally, social media can drive more traffic to a website, which can also improve your Google ranking.
When a business is active on social media, it can attract more followers and engagement.
This engagement can lead to more website visits, signalling to Google that the website is popular and relevant.
As a result, Google may rank the website higher in search engine results pages, leading to more organic traffic and potential customers.
Overall, being active on social media can improve Google’s ranking by increasing visibility, providing social signals, and driving more traffic to a website.
If you have a local business, optimise your website for local search by including location-specific keywords, creating a Google My Business profile like the one I have for Tall Paul Marketing, and obtaining local citations from reputable directories.
Local SEO is essential for businesses with a physical location and who want to attract customers from their local area.
Here are some reasons why local SEO is essential:
Increased visibility in local search results: When a user searches for a product or service in their local area, search engines like Google prioritise local results.
This means businesses optimising their local SEO are more likely to appear in local search results, leading to increased visibility and potential customers.
More targeted traffic: Local SEO helps businesses attract more targeted traffic by focusing on local keywords and phrases.
This targeting can lead to higher conversion rates since users searching for local products or services are likelier to purchase.
Improved trust and credibility: A business appearing in local search results can improve confidence and credibility among potential customers.
This is because local search results are often accompanied by customer reviews and ratings, which can help to establish trust and credibility for the business.
Better user experience: Local SEO can improve the user experience by providing accurate and up-to-date information about a business, such as its address, phone number, and business hours.
This information can help users decide whether to visit or contact the business.
Overall, local SEO is vital for businesses that want to attract customers from their local area by increasing visibility, targeting traffic, improving trust and credibility, and providing a better user experience.
Regular content and updates are crucial for businesses wanting to reach the top of Google search results.
Here are some reasons why:
Fresh content signals to Google that the website is active and relevant: When a website regularly publishes new content, it signals to Google that it is dynamic and relevant.
This can help to improve the website’s search engine rankings, leading to more organic traffic and potential customers.
Regular updates can help businesses stay ahead of the competition: By regularly publishing new and relevant content, companies can stay ahead of their competitors.
This can help attract more website traffic and establish the business as a thought leader in the industry.
Content optimisation can improve search engine rankings: When a website’s content is optimised for relevant keywords and phrases, it can help improve its rankings.
Search engines like Google use algorithms to match search queries with relevant content.
By optimising content, businesses can increase their chances of appearing at the top of search results for relevant keywords and phrases.
Content can attract backlinks: When a website publishes high-quality content, it can attract backlinks from other websites.
Backlinks are an important ranking factor for search engines and can help improve a website’s rankings.
Overall, regular content and updates are essential for businesses that want to get to the top of Google search results by signalling to Google that the website is active and relevant, staying ahead of the competition, optimising content for search engines, and attracting backlinks.
Regularly update your website with fresh content, such as blog posts, articles, or news, to signal to search engines that your website is active and relevant.
Focusing on user engagement metrics is crucial for businesses wanting to reach the top of Google search results. Here are some reasons why:
User engagement metrics are an important ranking factor: User engagement metrics, such as click-through rate (CTR), bounce rate, and time on site, are essential ranking factors for search engines like Google.
When a website has high user engagement metrics, it signals to Google that it is valuable and relevant, which can help improve its search engine rankings.
User engagement metrics can indicate the quality of a website’s content: When users engage with a website, it can indicate the quality of the website’s content.
For example, if users spend a long time on a website, it may indicate that the content is engaging and valuable. This can lead to more shares and backlinks, further improving a website’s search engine rankings.
User engagement metrics can help businesses identify areas for improvement: By analysing user engagement metrics, companies can identify areas where their website may need improvement.
For example, if a website has a high bounce rate, it may indicate that its landing pages are irrelevant to the user’s search query.
By identifying and addressing these issues, businesses can improve their user engagement metrics and, in turn, their search engine rankings.
User engagement metrics can lead to more conversions: A website with high user engagement metrics can lead to more conversions.
For example, if users spend a long time on a website and engage with its content, they may be more likely to purchase or sign up for a newsletter.
Focusing on user engagement metrics is essential for businesses that want to get to the top of Google search results by improving search engine rankings, indicating the quality of their content, identifying areas for improvement, and leading to more conversions.
Focus on user engagement metrics, such as bounce rate, time on site, and click-through rate (CTR), as they can impact your website’s visibility in search results.
Create engaging, user-friendly content that encourages users to stay longer on your website and interact with your content.
Managing your online reputation is essential for businesses wanting to reach the top of Google search results.
Here are some reasons why:
Online reputation affects search engine rankings: A business’s online reputation can significantly impact its search engine rankings.
This is because search engines like Google consider a business’s reputation when ranking websites.
Websites with a positive online reputation are likelier to appear at the top of search results.
Reputation management can help to improve brand perception: By managing their online reputation, businesses can improve how potential customers perceive their brand.
This can lead to more positive reviews and ratings, further improving the business’s search engine rankings.
Reputation management can help address negative reviews and comments: By monitoring their online reputation, businesses can identify and address negative reviews and comments promptly.
This can help improve customer satisfaction and loyalty, leading to more positive reviews and ratings.
Reputation management can help build trust and credibility: Businesses can build trust and credibility with potential customers by managing their online reputation.
Customers are more likely to trust businesses with a positive online reputation.
It’s important to note that SEO is a continuous and evolving process, and results may not be instant.
But getting to the top of Google search results is achievable and vital for businesses.
Here are some reasons why:
The majority of clicks go to the top search results: Research shows that the majority of clicks go to the top search results on Google.
This means businesses that appear at the top of search results are more likely to attract potential customers and generate leads.
SEO best practices can help businesses improve their search engine rankings: Businesses can use various SEO best practices to improve their search engine rankings.
By focusing on these best practices, businesses can improve their chances of appearing at the top of search results.
Online tools and resources make it easier to optimise for search engines: Businesses can use various online tools and resources to optimise their website for search engines.
These tools can help businesses identify areas for improvement and provide actionable insights for improving search engine rankings.
Search engines are constantly evolving, providing new opportunities for businesses to improve their search engine rankings: Search engines like Google are constantly evolving, providing new opportunities for businesses to improve their rankings.
By staying up-to-date with the latest trends and best practices, businesses can take advantage of these opportunities and improve their chances of appearing at the top of search results.
Overall, getting to the top of Google search results is achievable and vital for businesses because most clicks go to the top search results; SEO best practices can improve search engine rankings, and online tools and resources make it easier to optimise for search engines.
It requires consistent effort, monitoring, and optimisation to achieve and maintain top rankings in Google search results.
It’s also recommended to stay updated with the latest SEO best practices and algorithm changes to ensure your website remains optimised for search engines.
Don’t let your website fall behind your competitors. Contact me today, and let’s make your website stand out with persuasive copy!
If you need help with engaging web copy, my NI web content writing service will turn browsers into buyers.
All you have to do is tell me what you need, and I’ll take care of the rest.
Drop me an email to find out more: firstname.lastname@example.org.