Here’s what you need to know about my copywriting services.


General Questions

1What does a Copywriter do?
Copywriters write content, known as ‘copy’. Every copywriter is different, and many specialise in specific areas.

Generally, copywriters write TV adverts, radio advertisements, website content, blog content, marketing brochures etc.
2Why should I hire a Copywriter?
Copywriting is an art form, and people come to me for several reasons:

• I’m a great copywriter.>br/> • I know how to write copy encouraging people to take action, such as ‘Buy now’ or ‘Subscribe’.
• You don’t have the time to write and want to focus on other parts of the business.
• You’re not a strong writer and want to outsource your weakness.
3What is a Freelance Copywriter?
A freelance copywriter is a copywriter who is not employed by a company or agency full-time but helps on a project-to-project basis.

And no, it has nothing to do with copyright, so if you’re using a loaded Firestick, don’t worry, I won’t be chasing you down.
4How much are your Copywriting services?
Every project is different, so it’s hard to give a price before knowing what I will write.

For example, some people need content for a 5-page website, while others require a weekly blog post of up to 2,000 words.

I’m not the cheapest, but if you’re looking cheap, you’ll also have to accept poor quality.

As the old saying goes, “Buy cheap, buy twice”, and often, clients come to me after some cheap writer has done a hatchet job on their content.

If you want high-quality, engaging content, then that’s when you should give me a call.

For an accurate quote, contact me with details of your project.
5What Copywriting services do you offer?
Usually, if it involves words, I can do it.
My most popular services include:

• Blog Writer
• Website Content Writer
• Long-Form Content and Article Writer
• Press Release Writer
• Product Description Writer
• Case Study Writer
• Brochure Writer
• Landing Page Writer

General Questions

1What are your terms?
Once we’ve agreed to start a project together, I will send you a contract that has my T&Cs in it for you to agree to, sign and return.

Generally, though, for all projects, I ask for 50% of the project fee upfront before I begin writing.

The fee is paid in advance each month for blog writing retainer contracts.

So, for example, if I am writing four blog posts a month for you starting in September, I will send an invoice on 20 August with the upcoming month’s blog content fee, which should be paid before I start writing September’s content.
2Why do I need a Freelance Content Writer for my website?
Copywriting is an art form, and people come to me for several reasons:

• I’m a great copywriter.>br/> • I know how to write copy encouraging people to take action, such as ‘Buy now’ or ‘Subscribe’.
• You don’t have the time to write and want to focus on other parts of the business.
• You’re not a strong writer and want to outsource your weakness.
3Is a Freelance Copywriter and a Freelance Content Writer the same thing?
They’re not the same, although they are very similar. Copywriters usually focus on persuasive writing that gets a person to complete an action, for example, ‘buy now’, ‘learn more’, or ‘contact us for a quote’.

In contrast, content writers write content for a variety of different platforms and many reasons.

One example of content writing is writing a blog. Often, the blog itself isn’t to sell but to educate customers or to climb up Google’s search results through the strategic use of keywords throughout your blog content.
4Do I need a tone of voice for my website?
Consistency in how you communicate with your customers is essential.

As a result, having a tone of voice on your website is a great idea.
5Does my website need a blog?
A business blog is a hugely underrated way of showing up on Google’s search results, driving traffic to your website and increasing leads.

Here are some impressive statistics that might persuade you:

• Companies that have a regularly updated blog get 55% more website visitors than businesses that don’t.
• Businesses that blog experience 126% higher lead growth than non-blogging businesses.
• 70% of people would rather learn about a company through articles rather than advertisements.
• 77% of internet users read blogs.
• Business blog posts improve your Google rankings and drive traffic to your website.
• Websites with a blog have 434% more indexed pages.
• Companies with blogs produce 67% more monthly leads than companies that don’t blog.

Business Questions

1Do you write blog posts for businesses?
Yes, lots of businesses in Northern Ireland hire me to write regular blog posts for their website to educate, engage and inform their customers.

Have a look at my portfolio for some examples.
2What about Confidentiality?
A lot of my work is confidential, and I’ll perhaps have access to confidential business information occasionally.

I take my client’s trust exceptionally seriously and am happy to sign NDAs/confidentiality agreements to protect your company.
3How will you understand my industry?
Great question.

As a copywriter, I’ve written about personal injuries, car maintenance, technology, property, water parks,famous Irish whiskey brands and numerous other industries.

I’m not an expert in any of these, but the truth is, I don’t need to be an expert to write about them.

The Content Marketing Institute sums it up perfectly:

"Often, a skilled writer is more valuable than one who is knowledgeable about a particular subject. That’s why you can actively look for writer candidates from all types of content places.

Unless you’re producing highly technical content or require deep domain knowledge, judge potential hires on the quality of their portfolio rather than what topics they’ve written about."

I research before I begin writing.
And the fact that I’m not an expert on the topic helps me avoid getting too technical and jargon-y.

Instead, the finished article is relatable and engaging to readers, who often aren’t experts in the topic either.

That’s why people use my content writing services; I make tricky, often dull, subjects accessible and exciting to everyone.

However, suppose I think your industry is too technical or not suitable. In that case, I’ll tell you beforehand and often; I can refer you to another copywriter with more experience writing for that industry.
4Do I need a tone of voice for my website?
Consistency in how you communicate with your customers is essential.

As a result, having a tone of voice on your website is a great idea.
5Where are you based?
During Lockdown #1 in June 2020, I quit a secure, full-time Marketing and Communications job at a leading Russell Group University.

Since then, I’ve been working from my home in Belfast, where I intend to remain working long-term.

Here’s my WFH office, and here’s a video of my office.

My clients are from Northern Ireland, the Republic of Ireland and the UK. Thankfully, we’ve got Zoom, MS Teams, emails and phone calls to keep in touch when we need to discuss anything.

Services Questions

1Do you offer copywriting services for email campaigns or video content?
No, not anymore, unfortunately. My primary services are blog writing, website copywriting and content marketing.
2Do you offer business writing services?
Yes, 99.99% of what I do is business writing but under different names, i.e. blog writing, website copywriting and content marketing.
3Do you have any copywriting tips for business owners who want to give it a try themselves?
Yes, subscribe to my fortnightly newsletter, Paul of Duty: Modern Marketing. It’s packed full of tips on how to market your business better.
4If I hire you to write web content for my company, do I need to keep using you going forward?
You are under no obligation to use me unless you want to.

For example, sometimes, I write all the content for a website revamp, and once the project is complete, we both go our separate ways.

Other companies hire me specifically with the longer term in mind. They realise they need fresh, high-quality, and consistent blog content to rank higher on Google and therefore hire me to write weekly or monthly blog posts.

Qualifications Questions

1Is it hard to be a freelance copywriter?
Ask ten freelance copywriters that question, and you’ll get ten different answers. I love writing and feel very lucky to be able to write for a living.
2What qualifications do you need to be a copywriter?
Most copywriters have an arts-related degree, and many have diplomas in creative writing or English-related subjects.

There are no set criteria for what qualifications you need; some of the world’s best copywriters have no formal education but have a natural talent for persuasive writing.
3What skills should a freelance copywriter have?
Freelance copywriters, firstly, should understand the business world.

Personally speaking, I come from a family of entrepreneurs, so I understand the everyday pressures of businesses and your struggles to sell, manage lots of tasks and get leads.

Next, a freelance copywriter, surprise surprise, must have strong writing and communication skills.

The best freelance copywriters are well known for being problem solvers and using their creative thinking to find answers.

Finally, a great copywriter should have good interpersonal skills and the ability to research any topic thoroughly.

Project Questions

1What if I want to change the brief?
The quote I initially provide is based on the brief you give me. If there are significant changes to the brief, this might mean more or less work for me. If that is the case, I will send you an updated quote that accurately reflects the new brief.
2What if I have to cancel the project?
Things happen. Life gets in the way.

Unforeseen events (ahem, a global pandemic!) can ruin the best-laid plans. If you cancel the project after I have started, a kill fee of 50% of the project will be incurred.
3Will I own the copyright to the work you do for me?

Once I’ve written all of your content, and you have signed it off, and I’ve been paid, then all rights belong to you.

Scope Questions

1How long will it take to write my copy?
That depends on the project size, when you book the project, and how busy I am.

For example, content for a five-page website will take a lot less time than for a 50-page website.

Generally, I have a turnaround time of around two weeks.

So, if you ask me to start work for you and pay your deposit, it’ll be at least two weeks before I can begin.

Turnaround times change, though, so please get in touch for an up-to-date turnaround time.
2What is your availability?
At any one time, I could be working on several projects for various companies.

In addition, I also will be creating blog content for companies that hire me on my monthly retainer blog contracts.

Generally, my turnaround time is around two weeks.

If I am too busy, I will put you in touch with other talented local copywriters who might be able to help.
3Do we need to meet face to face?
Thankfully, with technology such as Zoom and Teams, face-to-face meetings aren’t necessary, and I haven’t made a provision for meetings in my quotes to you.
4What information do you need from me?
Usually, all I need you to do is fill out my handy copywriter brief.

Your answers to those questions will help me understand what you want to achieve, why, and what makes your business tick.

Scope Questions

1Can you work at my business premises?
I’m self-employed and work from an office in my home, where the coffee is on tap and my 14-year-old dog Layla can keep a good eye on me.
2A Freelance Copywriter has let me down before; what makes you different?
There’s nothing more frustrating than being let down by someone. I’m reliable and honest and treat all my clients with the utmost respect.

I haven’t let a single one down and don’t intend to. As a result, they write glowing reviews of my work and how I operate.
3Do you offer other Creative Services?
My primary services are copywriting services for businesses and content writing for companies.

However, if you’re looking for other creative marketing services, check out these 8 Top Class Northern Ireland Freelancers You Need To Know.
4Okay, I'm convinced. What next Paul?
Great, drop me an email:, or to save time, if you already know precisely what you need, fill in my copywriter brief.

Writing Questions

1What is your writing style?
My style is adapted to the specific project.

Most clients that come to me ask specifically for my conversational writing style as that’s what they’ve seen on my client’s websites and my own blog posts and love.
2I'm a New Start-Up. Money is tight, can you still help?
I make my living as a freelance copywriter, so I can’t work for free. However, please get in touch, and I will always try my best to help out wherever possible.
3I have a small budget but need lots of regular blog posts. Can you help?
Unfortunately not. All of my services are priced based on the quality of my work, experience and confidence in how my copy transforms businesses.

As a result, I don’t get involved in projects which require lots of content for little money.

Remember, you can get poorly written content (with lots of typos and grammatical errors!) for pennies on some freelance websites, but for high-quality content from a professional copywriter, you’ll pay more.
4I have an urgent need for content. Can you help?
It depends on how busy I am on any given week. If I am already busy and have to move other projects around or work unsociable hours, then my quote to you will reflect this.

Task Questions

1Can your content help me get on to page 1 of Google?
Yes, it can certainly help!

In fact, I’ve used my own business as a guinea pig to prove the importance of high-quality blog content.

Find out How I Got Top of Google Search Results in 9 Months (And How You Can Too).

It’s important to remember that blog content should be part of an overall marketing plan.

Other things to consider when trying to get to the top of Google include keyword research, backlinks, on-page and off-page SEO, and a fast-loading, mobile-optimised website.
2How do I know which freelance copywriter is suitable for my project?
Thanks to Google, all the information you need to make a good choice is available at your fingertips.

Often though, for me, many clients arrive in my inbox because:

• a client has referred them
• they’ve seen my work elsewhere, appreciate the quality of it and want me to write content of a similarly high standard for their website

Occasionally, I’ll be contacted and asked to write content I don’t feel I’m the right fit for.

In that case, I’ll connect you with other talented local copywriters with specialist subjects.

Ultimately, you’ll want to choose a copywriter based on the quality of their writing.

Check out my portfolio; it’ll give you an example of the standards of my work.
3How do I brief a Freelance Copywriter?
I’ve made it easy; simply fill out my copywriter brief with as much detail as possible.

Don’t worry; if it’s a massive, complex project, we’ll be able to discuss it in more depth.
4Why should I choose you as the best freelance copywriter to help with my project?
Over the last 12 years, I have worked with start-ups, global brands and agencies of every kind. I've written for some of the world's most famous whiskey brands, solicitors, tech companies, accident management companies and motoringcompanies.

I've written for co-working spaces, podcast studios and HR companies too.

I’ve written blog content that was sent to tens of thousands of customers weekly.

No pressure!
But it's not just what I've done. It's how I do it!

A no-fuss, flexible, responsive approach that makes a real impact.

That's why most of my clients come back month after month, year after year, to use my services.

Draft & Web Questions

1What happens if I don't like the first draft you send me?
Most first drafts are created using the information you’ve provided, so generally, they don’t need much work other than minor tweaks.

If that’s not the case, don’t worry, I’ll make sure the second version is updated with your suggestions.
2Can you write a Free Sample for me?
Unfortunately not.

Free samples generally aren’t a good idea as my best work isn’t just throwing words together; it’s after thorough research, discussion with you and a completed copywriter brief.

And besides, I make my living as a freelance copywriter so getting paid for all my work is the difference between paying all my bills and not.

It’s best if you evaluate the quality of my work based on my 5-star reviews from clients and my portfolio.
3Are you a B2C copywriter or a B2B copywriter?
I’m both. I’ve written content for both B2C and B2B clients.
4Which comes first, copy or website design?
It’s an age-old question, but it varies depending on whom you speak to.

I don’t mind either, but as a freelance copywriter, I believe that websites should be content-driven and the design based onand around web copy.

Often, clients already have a brand-new website designed and realise they need great content to fill it.

That’s no problem either.
5Do you require a deposit?
Once we’ve agreed to start a project together, I will send you a contract for you to agree to, sign and return.

I ask for a 50% deposit of the project fee upfront for all projects before I begin writing.

The fee for blog writing retainer contracts is paid in advance each month.

So, for example, if I am writing four blog posts a month for you starting in September, I will send an invoice on 20 August with the upcoming month’s blog content fee, which should be paid before I start writing September’s content.

SEO Questions

1What is SEO?
SEO is short for Search Engine Optimisation.

Although it sounds technical, SEO can be summed up as writing or structuring web content so that it can be easily found and ranked on Google and Bing’s search engines.
2What is SEO Copywriting?
SEO copywriting means writing content that can be found by Google and Bing’s robots when they crawl your website.

Let’s use an example. If you’re a seafood restaurant in Belfast, you might want to rank on Google for search terms such as:

• Belfast restaurant
• Restaurant in Belfast
• Sit-in food Belfast
• Food near me Belfast
• Belfast best diner
• Fish restaurant Belfast
• Belfast seafood restaurant

So, to rank for those on Google, you’ll have to mention them on your website.

Often, these keywords are strategically placed in blog content to help Google’s robots find and rank your website.

Although it sounds easy, structuring your website’s content (headlines, links etc.) can be a little more complex.
3Why are Search Engines like Google & Bing important to me?
You could have the most amazing website, packed with fantastic content.

But if nobody can find your website, then it’s pointless.

Search engines like Bing and Google drive nearly 90% of all web traffic, so you must ensure your content is optimised for Google and Bing to find and rank your website.
4How long does getting a high search engine ranking take?
It took me around nine months to get top of Google search results for several keywords and key phrases.

Find out How I Got Top of Google Search Results in 9 Months (And How You Can Too).

Every industry has different competition levels; an insurance company would find it tough to rank in nine months, whereas a podiatrist might find it easier.

Professional Questions

1Are you a member of any professional copywriting bodies?
Yes, I am a member of ProCopywriters, the Alliance of Commercial Writers.

I’m also a member of CIM (Chartered Institute of Marketing), the Digital Marketing Institute, and the Federation of Small Businesses (FSB) Northern Ireland.
2Can you write copy straight into my website CMS?
I can, but you will need to tell me at the quotation stage as it can take a lot longer to add content into a CMS (Content Management System), depending on whether I am familiar with it.

Usually, I send all content as an MS Word document, and then you’re free to do with it what you want
3My project involves other freelancers. Can you work with them?
Absolutely. I already work closely with various creatives, including web designers, graphic designers, etc.

Editing Questions

1Do you provide editing services?
Yes, I’ll transform bland, boring words into something pretty damn special!
2Can you write an About Us page for my website?
Yes, I can, and it’s one of my favourite things to write because many businesses play down their successes and unique stories.
3Can you provide images to accompany blog content articles?
Yes, I can provide free-to-use images to include in your blog content for a small fee.

Contact me to find out more.


Paul is professional, friendly, and delivers on time. That's not all, his writing is brilliant. He understands the fundamentals of SEO and good writing for the web. I couldn't recommend him enough!


Mark Allen, Marketing Manager



Why you'll LOVE working with Tall Paul

  • Clients Love how I help them; check out my 5-star reviews
  • Northern Ireland's #1 professionally accredited freelance copywriter
  • Hassle-free content; tell me what you want and when you need it! No stress, no drama, just great content.
  • SEO-optimised content: let's get you ranking higher on Google search results with engaging content.

Why you should choose Tall Paul as your freelance copywriter

  • Professionally accredited copywriter: CMP Diploma in Copywriting
  • CIM (Chartered Institute of Marketing) Affiliate Professional Member
  • Member of ProCopywriters, the Alliance of Commercial Writers
  • Digital Marketing Institute (DMI) Member
  • The Fundamentals of Digital Marketing certified (IAB and The Open University)
  • Member of Belfast Chamber
  • Member of Newry Chamber
  • Federation of Small Businesses (FSB) Northern Ireland member
  • PolicyBee insured


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