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7 Powerful Reasons to Hire Freelance Copywriters in 2024

Are you feeling the squeeze of a million tasks vying for your precious time?

Is crafting compelling copy languishing at the bottom of your to-do list, eclipsed by urgent emails and client calls?

Let’s face it: even the most creative mind can get bogged down in the daily grind. That’s where the magic of freelance copywriters like Tall Paul Marketing comes in.


Think of freelance copywriters as wordsmithing superheroes, swooping in to rescue your brand message from the clutches of mediocrity.

If you run a business, written communication with customers across platforms like your website, emails, ads, and social media often directly impacts sales and revenue.

Yet many entrepreneurs try tackling copywriting themselves despite lacking skills or bandwidth.

The results speak for themselves – inconsistent messaging, tedious revisions, and content that fails to resonate or convert.

Just this week, I came across a local flooring company’s website.

Right there on the homepage, two unfortunate spelling mistakes don’t reflect well when visitors land on their website:

  • Soiled floor (Obviously, it meant to say ‘solid floor’) – Does anyone fancy a soiled or semi-soiled floor?
  • Direct to the pubic (This one is awkward! Would the public fancy this?)

Partnering with a talented freelance copywriter solves these headaches so you can focus on running your company.

But why should you hand over the reins of your copywriting needs to a freelancer?


Why companies need freelance copywriters and content writers for website copy - belfast

Here are seven compelling reasons to hire freelance writing experts to create high-performing content for your brand:

1. Freelance Copywriters Save You Time.

Writing copy can be time-consuming, especially if you lack the necessary skills or experience.

And time is a precious commodity; freelance copywriters understand that better than anyone.

Copywriting is exceptionally time-intensive, demanding research into your offerings, brand voice refinement, writing and revisions until messages click flawlessly with audiences.

Freelance copywriters take the content writing burden off your shoulders, freeing up your time to focus on core business functions, strategic planning, or simply catching your breath.

Copywriters are skilled in researching, writing, editing, and proofreading, which saves you valuable time and effort.

By outsourcing your copywriting needs, you can ensure your content is professionally written while you focus on running your business.

Imagine the possibilities when you reclaim those hours wasted battling writer’s block.

You can invest in personal growth, connect with clients, or even rediscover the joy of hobbies you had to abandon.

Ultimately, hiring writers gives you all the sales-driving communication without any slowdown.

2. Copywriters Capture Brand Voice.

One of the most significant challenges for founders and marketing managers writing their copy is sounding unique and genuine, not generic.

Yet specialised content writers have processes to immerse themselves within your culture and offerings until a brand voice emerges.

Through style guides and working closely together, freelancers publish copy imbued with your authentic character and strengths.

This level of brand channelling fosters instant audience connections on an emotional level for impact.

If you read my blog regularly, you’ll know I have mentioned the importance of brand consistency and voice.

A flawless homepage is great, but if your About page is littered with grammatical errors and typos, the inconsistency can spook potential customers.


7 Powerful Reasons to Hire Freelance Copywriters in 2024 - freelance copy writer belfast

3. Professional Copywriting Expertise on Demand.

Freelance copywriters live and breathe words.

They’ve honed their craft across diverse industries, mastering the art of crafting targeted messages that resonate with your audience.

Copywriting is a specialised skill that requires a deep understanding of language, communication, and persuasion.

Personally, I’ve been writing different content for more than 15 years: news articles for The Guardian, advertorials for the Belfast Telegraph and Irish Independent and blog content for businesses throughout the UK and Ireland.

A professional copywriter has the expertise to craft compelling, persuasive, and engaging copy that resonates with your target audience.

They know how to use words effectively to convey your brand message, showcase your products or services, and motivate readers to take action.

Hiring a copywriter ensures your content is written to a high standard, delivering the desired impact and results.

Whether you need snappy website copy, captivating blog posts, or persuasive email campaigns, a freelancer can tailor their skills to your needs like a bespoke suit.

No more struggling to translate your vision into compelling words – they’ll handle the heavy lifting, leaving you free to focus on what you do best.

4. Freelance SEO Copywriters Optimise for Search Engines Such as Google and Bing.

Most entrepreneurs need ever-evolving expertise to optimise web pages and blogs for maximum search engine visibility.

Yet the growing reliance on organic discovery means poor SEO severely hinders growth potential.

Copywriters with SEO knowledge can optimise your content for search engines, improving your website’s visibility in search results.

And I do this every day for my own company.

Find out How I Got Top of Google Search Results in 9 Months (And How You Can Too).

Freelance copywriters can research and incorporate relevant keywords, meta tags, and other SEO best practices to help your content rank higher in search engine results.

This can increase your online visibility, drive organic traffic to your website, and generate leads and sales.

Hiring an SEO-savvy copywriter can give your content a competitive edge and contribute to your business growth.

That’s because freelance writers stay abreast of Google and Bing algorithm updates, targeting metrics like keyword density and placement, meta descriptions, alt text, links, etc.

The resulting content draws ideal searchers to your digital doors.

5. Freelance Web Content Writers Convert Readers into Buyers.

Every business website has three main reasons for existing: to engage site visitors, collect leads and make sales.

Compelling copy must ignite reader action, nudging them towards becoming customers.

Beyond relatable messaging, writers utilise strategic calls-to-action, friction-reduction techniques, social proof elements, and persuasive language that prompts a response.

Hiring freelance scribes skilled in conversion best practices will increase engagement with your content.

That visibility fuels your sales funnel so you earn rather than reach an audience.

Find out how my copywriting and blog writing services have already helped local companies achieve better sales, higher rankings and more organic reach: Tall Paul Marketing testimonials.


copywriter belfast hire - website copywriting seo expert

6. Website Copywriters Bring Fresh Perspectives and Creativity.

Are you stuck in a rut with your writing?

Freelance website copywriters bring a breath of fresh air to your content.

Their diverse backgrounds and experiences inject new ideas and approaches, sparking the creative fire that elevates your brand narrative.

Personally, I’ve written for a wide range of diverse industries.

I’ve written engaging blog content for Jameson and Powers Whiskey, Guinness, Smirnoff, Baileys, and Captain Morgan.

In the health industry, you’ll find my work on the Linwoods website.

I’ve written for fancy fine dining websites like the popular Peploe’s restaurant in Dublin, for thrillseekers on the Let’s Go Hydro website and tech companies like AirPOS, PocketBox and Pearlai.

Marketing companies like Smarts Agency and The Web Bureau also trust me to write content for their clients.

That’s because freelance copywriters like me challenge your assumptions, push boundaries, and come up with unexpected angles that leave your audience saying, “Wow, I never thought of it that way!”

7. Freelance Copywriters Save You Money.

Are you worried about breaking the bank?

Hiring a freelancer can be surprisingly cost-effective compared to employing an in-house writer.

Most freelance copywriters charge either by the hour or by day.

That means you only pay for the projects you need, eliminating the overhead costs of full-time staff.

Plus, you benefit from content writer’s specialised skills without investing in expensive training or software.

It’s an on-demand service that scales with your needs, meaning you can avoid overspending during slower periods.

Conclusion: Reap the Benefits with a Strategic Freelance Content Writer

Hiring a freelance copywriter can be a game-changer for your business.

Hiring a copywriter brings professional expertise, time and resource savings, consistent brand voice, SEO optimisation, and effective communication to your business.

A skilled copywriter can craft compelling copy that resonates with your audience, establishes a consistent brand image, optimises for SEO, and drives desired actions.

Investing in a professional copywriter can help you achieve better results with your content marketing efforts, enhance your brand credibility, and ultimately contribute to your business growth.

Their expertise, fresh perspective, time efficiency, cost-effectiveness, and flexibility make them valuable assets in your quest for effective communication and business growth.

If you want to connect with your audience, elevate your brand, and stay ahead in the competitive market, consider hiring a freelance copywriter.

Your business’s success may depend on it.


Ready to take your web content to the next level? Let my words work their magic for your business. As a professional freelance copywriter, I’m here to help you captivate your audience, boost engagement, and drive conversions.

Contact freelance copywriter Tall Paul today to learn more about my freelance web content writing and blog writing services and how I can help your business.


Paul Malone
Paul Malone
Paul Malone is one of Northern Ireland’s most experienced marketers, providing Copywriting, Content Writing and Blog Writing services for businesses across the country. Facebook | Twitter | LinkedIn | Instagram

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