Hughes Insurance Recognised as a ‘Great Place to Work’
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Hughes Insurance Recognised as a ‘Great Place to Work’

Hughes Insurance has been officially recognised as one of the best companies to work for by Great Place To Work, the leading consultancy firm in identifying and certifying the best workplaces worldwide.


Hughes Insurance is part of Liberty Insurance, and this sees the company being recognised simultaneously in the four European markets in which it operates: Northern Ireland, Ireland, Spain and Portugal.

Hughes Insurance’s employees helped develop the company’s digital-first strategy.

The certification comes after Hughes Insurance worked with its 250 employees across Northern Ireland to develop and implement a new work model aligned with the company’s digital-first strategy.

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Sarah Balmforth, Head of Human Resources at Hughes Insurance.

Through surveys and consultation, employees made it clear that they did not want to return to the company’s previous face-to-face working model.

The certification process is awarded on opinion and assessment by staff themselves on different aspects of the company measuring confidence and the ability to attract and retain talent.

Great Place To Work uses a diagnostic tool called Trust Index, a questionnaire containing 60 statements that determine the level of trust Hughes Insurance employees have toward the company.

All Hughes Insurance staff work remotely most of the time.

All staff, including its senior leadership team, work primarily remotely, with the option of spending up to two days per week in the office, once it is safe to do so, to carry out specific activities or hold face-to-face meetings.

The model has thrived as it is built on a culture of trust and flexibility and gives employees the freedom to live and work anywhere in Northern Ireland.



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Hughes Insurance “lives by the value of putting our people first”.

Sarah Balmforth, Head of Human Resources at Hughes Insurance says, “We live by our value of putting our people first.

“And to have that recognised by Great Place to Work is as rewarding as it is motivating.

“Our digital transformation aligns with both the strategy of our business and the needs of our employees who now enjoy the flexibility of a great work-life balance and geographic mobility across the country,” she adds.



Hughes Insurance’s new structure “will remain permanent”.

The ‘Liberty Digital Way’, as the new structure is known, will remain permanent across Liberty Insurance sites.

Juan Miguel Estallo, CEO of Liberty Insurance, Ireland says, “We are proud to obtain this recognition, in Northern Ireland, Ireland and across our European business.

“It demonstrates the importance of encouraging active listening and continuous dialogue with and among employees when it comes to making strategic decisions, such as the implementation of the Liberty Digital Way.

“Achieving this certification is the result of months of work in collaboration with employees whose main objective was to satisfy and respond to the emotional well-being and professional development of everyone in our company,” he adds.


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Paul Malone
Paul Malone
Paul Malone is one of Northern Ireland’s most experienced marketers, providing Copywriting, Content Writing and Blog Writing services for businesses across the country. Facebook | Twitter | LinkedIn | Instagram

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