Getty Images for Free
Modern websites are designed with the end-user in mind.
For example, we consume content through various devices – smartphones, tablets, laptops, desktops and even smartwatches.
As a result, we need to make sure our content is easy to read.
And that’s where images come in.
Nobody (unless you’re reading a paperback book) likes to read through lots of text with no breaks.
So, how do you get great photographs like Getty’s premium images for free?
Well, that’s what you’re here for, so let’s get stuck in by answering a few of your most common questions.
A good image, when used appropriately, achieves three things:
Firstly, images break up large swathes of text.
Secondly, an image acts as a visual emphasis of key points.
Thirdly, an image helps tell the story of your text.
Finally, images accompany the text to make it a much nicer user experience for readers.
You’ll likely have come across lots of websites that offer high-quality images…but with a huge price tag.
And you’ll have stumbled across Getty and pondered, “can I use Getty images for free?”
Getty is one of the biggest distributors of premium images worldwide.
The company counts the likes of the BBC and The Guardian amongst their clients.
But did you know you can also use Getty images, many of them for free?
This only applies, though, to your website blog content.
Yes, using Getty’s Embed feature, you can use Getty images for free on your website.
Well, a helluva lot!
According to Getty, they have “1,709,555 Free Premium High Res Photos” available on their website.
Like many image-based websites, Getty has suffered over the years with copyright and piracy issues.
Someone would come across a Getty image online, right-click, save it and use it without paying.
And tracking down the culprits, at such a large scale, across the world proved near impossible.
So, to combat piracy, Getty decided way back in 2014 to make their photographs available for free.
But with a caveat.
The caveat is that you won’t be able to download the image you want, save it and upload it to your website.
Instead, you’ll have to embed it.
Yes, by using Getty’s Embed feature, you don’t have to pay for a licence for the image.
Getty explains it:
“You can use an image without paying for a licence with our Embed feature, which lets you use over 70 million photos on any non-commercial website or blog (if you’re using it to sell a product, raise money or promote or endorse something, Embed isn’t for you). Just do a search, then go to Filters to turn on the Embeddable images filter on the search results page.”
Things are a little confusing as to the usage of Getty images in a commercial blog.
However, Professional UK insurers PolicyBee, says that business blogs can use the Getty Images Embed feature:
“In case you’re wondering, business blogs don’t fall under ‘commercial use’ unless the image is within a post that promotes a product or your company.”
The only legal way to get Gerry images without a watermark is to pay for a license, which can cost several hundred pounds.
That depends on what you’re using them for and where you intend on using them.
You can use the Getty Embed feature for free or pay a license for the image if you need it for specific commercial reasons.
Learning how to use Getty Images for free is straightforward.
It will take you less than two minutes to learn.
I’ve made a short video below showing you how to embed Getty images.
But if you learn quicker through text, here’s what to do.
I’ve linked above to business-related images for handiness, but you can search for images relating to whatever you want.
Click on the image you want to include in your blog post, and it’ll open in another window.
You can untick the ‘Show captions box’, but it doesn’t make a difference from what I’ve seen.
The code is directly to the right of the box that says ‘Standard code’.
If you are using WordPress to create and publish your blog content, you are usually in the visual editor by default.
If that’s the case, look on the top right for an option that says HTML or text editor.
After pasting the code into the text editor, go back to the visual editor and click on preview post.
You’ll see your selected Getty image loaded up, and if you hover the mouse over it, you’ll also see a caption.
And that’s it; you’ve got a high-quality image to go with your blog post.
Getting high-quality images for your website is essential.
It portrays professionalism, helps break up lots of text and aids in telling a story to website visitors.
And high-quality imagery doesn’t come much better than Getty’s bank of premium images.
You’ll find almost any image imaginable in their vast library.
Best of all, embedding one of Getty’s images into your blog or news content is simple.
As you can see from my video above, it takes around 90 seconds to find and embed a photograph directly from Getty and insert it onto your website.
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