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Newry Whiskey firm Matt D’Arcy celebrates export success

Newry Whiskey firm Matt D’Arcy celebrates export success - Paul Malone - Ireland copywriter

The revival of an old Newry whiskey brand, Matt D’Arcy, has received a significant boost as the firm has secured its first export orders in over a century.

 

The initial distribution deals for the Newry Whiskey firm see the premium whiskey being sold across France and Germany.

 

 

Newry Whiskey firm ‘finalising USA and Canada agreements’.

Several other agreements in the USA and Canada are being finalised.

 

Newry Whiskey firm Matt D’Arcy celebrates export success - Paul Malone - Ireland copywriter

Matt D’Arcy built up a global reputation after it was first established in 1817 before closing in 1918.

 

The brand was relaunched last year by local businessman and historian Michael McKeown.

Major milestone.

Michael comments, “This is a major milestone for us.

“We have got great support locally and across Ireland following the reintroduction of Matt D’Arcy.

“We are now in around 150 off-licence outlets here and expect to get orders from the pubs when they open again this month.

 

Content-is-King - Freelance Belfast Copywriter Paul Malone - NI Content Writer

 

Newry Whiskey firm ‘attracting attention in foreign markets’.

He continues, “We are starting to attract attention in many foreign markets.

“There is huge interest in Irish Whiskey and the sector has enjoyed fantastic worldwide sales growth over the last decade.

“Customers have really bought into the story and history of the brand.

“We are also getting great reviews for the quality and taste of the whiskey,” Michael adds.

Matt D’Arcy has picked up an impressive set of awards since its relaunch.

 

 

Newry Whiskey firm celebrates success internationally.

Their super-premium 17-year-old single malt rum cask finish was voted best Irish whiskey at the internationally acclaimed San Francisco World Spirits competition 2020.

This was then repeated at the Las Vegas International Whiskey Competition.

The 10-year-old blend port finished picked up gold and silver medals at these awards too.

New working distillery in the heart of Newry.

The company’s longer-term plan is to re-establish a working distillery on the original Matt D’Arcy site on Monaghan Street in the heart of Newry city.

The project will also include a visitor’s centre, Victorian bar and restaurant.

Construction tenders are expected to be issued this summer.

For more information about where to buy the whiskey, visit mattdarcys.com.

 

Read the new Tall Paul Marketing Lockdown Legends series featuring Northern Ireland business owners.

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Northern Ireland Lockdown Legends: Loneliness, Thousands of Eyes on Your Work, Surviving a Pandemic and a WFH ‘Love-Hate Relationship’ – Belfast Business Owner Ryan Fitzsimmons

Lockdown Legends: The birth of his first child, lockdown, redundancy, Brexit and launching a new business. The unique story of Northern Ireland entrepreneur Richie Reynolds

Lockdown Legends: “I always showed up. Even on the crap days.” – Belfast entrepreneur Michael Wall

Lockdown Legends: Pet Spiders, Junk Food, Late Nights, Furlough and Lockdowns – Kelly McGookin

 

Paul Malone
Paul Malone
Paul Malone is one of Northern Ireland’s most experienced marketers, providing Copywriting, Content Writing and Blog Writing services for businesses across the country. Facebook | Twitter | LinkedIn | Instagram

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