A new £3 million NI Micro Business Grant fund worth £5,000 per business is now open to help retail micro-businesses in Northern Ireland. Here are four Belfast businesses that can help you.
What is the NI Micro Business Grant?
The NI Micro Business Grant – COVID-19 Micro-business E-commerce Grant (MBEG) – is open to any micro-sized retailer that wants to prepare for growth, develop their customer base and find new markets by enhancing their digital offering, building e-commerce capability and increasing online sales.
The scheme was developed and is operated by Invest Northern Ireland.
What support is available for Northern Ireland businesses?
Businesses can access up to a maximum grant of £5,000 to support 80% of eligible costs.
Projects must have a minimum of £1,250 of eligible expenditure.
Eligible activities include the services of a supplier(s) providing expertise to:
- Review current digital marketing capabilities and online sales channels.
- Develop a digital marketing/e-commerce strategy to drive sustainable growth in online sales.
- Implement an enhanced online e-commerce system or improvements to your existing e-commerce solution for the business.
- In-house training and knowledge transfer to develop the digital marketing and e-commerce capability of the employees for the business.
- Improve integration and automation with existing e-commerce systems.
- You should read the Micro-business E-commerce Grant – guidance notes (PDF, 450K) for full details on what activities are eligible and what is excluded.
MBEG will be issued to eligible businesses on a first-come-first-served basis.
Invest NI recommends that you make a timely submission as the grant will close to applications, either:
- When the available budget is fully allocated: or
- On the closing date of 6 pm on Friday 12 March 2021, whichever comes first.
NI Micro Business Grant eligibility.
As a micro-sized retailer, you are eligible if:
- Your business operation is based in Northern Ireland.
- You are a micro-sized business, trading at least two years and employing less than 10 full-time equivalent staff in Northern Ireland.
- Your business has physical, retail premises in Northern Ireland (e.g. high street shop, sales/trade counter, etc.).
- If your business is not exclusively retail, then more than 50% of your turnover must come from the retail part of your business (i.e. you are not primarily a manufacturer or producer, etc.).
- Your business has an existing online presence such as a basic business website, online marketplace or social media channels.
- Your business has a physical product, or a range of physical products, that can be sold online and shipped to customers.
- Your project is not receiving any other public funding such as government or European Union funding.
- You are able to complete your project, pay your supplier and make a claim within the next 6 months.
- If you are a business, which is part of a group structure with the same ultimate ownership, you can only submit one application across the group.
Who cannot apply for the NI Micro Business Grant?
The following are examples of businesses that are not eligible to apply:
- Businesses that cannot demonstrate they have a viable and profitable operation.
- Businesses involved in the primary production of agricultural products, fisheries and aquaculture.
- Businesses providing hospitality and leisure services such as hotels, pubs, cafes and restaurants.
- Businesses primarily involved in the provision of a service such as travel agents, mechanics and tyre fitting services, grooming and beauty services, hair salons, tattoo artists, funeral directors, medical, dental and veterinary practices, accountancy, legal and financial services and insurance broker services.
- Franchisees of retailers for whom the franchisor provides material online support such as online marketing or e-commerce expertise.
- Businesses involved in activities that Invest NI considers as ineligible or as involving an unacceptable reputational risk, such as gambling, adult entertainment, tobacco products and cannabis-based products, which are not, authorised as medicines.
How do I apply for the NI Micro Business Grant?
The COVID-19 Micro-business E-commerce Grant is open for applications.
You should read the Micro-business E-commerce Grant – guidance notes before you submit an application.
You can use the online eligibility checker to find out if you can apply for the grant.
Making an application for the NI Micro Business Grant.
The online application process takes approximately one hour to complete.
If you meet the eligibility criteria, you will need the following information to complete the online application form.
- Your business name.
- Your contact name, email and phone number.
- Your business address and postcode.
- The date you established your business in Northern Ireland.
- The number of people you employ in Northern Ireland.
- The financial year-end of your business.
- The annual turnover of your business.
- The balance sheet total of your business.
- Annual accounts and financial position, including offline and online sales.
- Details of the project with costs, tasks/work to be completed and timelines of when the work is to be started and completed.
- Your company registration number (if applicable) issued by Companies House, beginning with NI followed by six numbers, for example, NI123456.
- Details of any De Minimis funding your business (if applicable) has received in the current or previous two fiscal (accounting) years.
You will also need to provide three types of documents electronically:
- A valid form of Photographic ID as proof of your identity, such as a scanned or photograph copy of a valid passport or a current (full or provisional) driving licence. All driving licences with an expiry date between 1 February and 31 August 2020 will be treated as valid for a further seven months;
- A scanned or photograph copy of proof of the business address such as a bank statement dated within the last three months for an account used by your business that clearly shows the address;
- A supplier quotation(s) for all the project costs included in the application form. The costs should be itemised and sufficiently descriptive to allow us to determine which costs are eligible. To get the best value for money, you are expected to shop around and get quotes from other potential suppliers with a track record of delivering similar services but please only attach the preferred supplier quotation(s).
*If there are any queries over value for money Invest NI may ask for your alternative supplier quote(s).
4 Northern Ireland businesses that can help improve your website under the NI Micro Business Grant.
1. Big Rock Designs.
Can help you with: Paid Search, including Google and Facebook ads.
More information: Established in 2003, Big Rock Designs offers a wide range of digital marketing services, with a particular focus on paid search. Big Rock Designs work with a wide range of clients from sole traders to large national companies. Their focus is on getting you a return on your investment. They know what works, they know what gets results and they have case studies and testimonials to back it up.
Find out more: Big Rock Designs Website.
2. Tall Paul Marketing.
Can help you with: Copywriting, website Blog Writing and Content Marketing.
More information: Paul Malone (Tall Paul) is a Northern Ireland Copywriter who writes engaging web content for businesses in Northern Ireland. He creates fresh, shareable and original content, so that busy Northern Ireland business owners, CEOs, marketing directors and marketing managers don’t have to spend a second worrying about how to get traffic to their websites, tell their company’s story and engage their customers.
Find out more: Tall Paul Marketing website.
Can help you with: Video content for your website and social media platforms.
More information: GlassVid is a video production service that specialises in creating easy-to-consume digital content. GlassVid build your brand recognition while promoting your product or services. They offer a bespoke package based on your brand needs – highlighting products, locations, events, services and individuals. Perfect for your online ad campaigns, and your social media marketing.
Find out more: GlassVid website.
4. Big House Creative.
Can help you with: Web Design and Web Development
More information: Big House Creative works closely with each client to understand their business objectives and develop a scalable website solution that will not only work with their current needs but also grow with their business. From responsive website design to user experience and usability, the Belfast company evaluates every single aspect of web design to make sure the end product meets or exceeds expectations.
Find out more: Big House Creative website.
Read the new Tall Paul Marketing Lockdown Legends series, featuring Northern Ireland business owners.
Northern Ireland Lockdown Legends: Loneliness, Thousands of Eyes on Your Work, Surviving a Pandemic and a WFH ‘Love-Hate Relationship’ – Belfast Business Owner Ryan Fitzsimmons
Lockdown Legends: The birth of his first child, lockdown, redundancy, Brexit and launching a new business. The unique story of Northern Ireland entrepreneur Richie Reynolds
Lockdown Legends: “I always showed up. Even on the crap days.” – Belfast entrepreneur Michael Wall
Lockdown Legends: Pet Spiders, Junk Food, Late Nights, Furlough and Lockdowns – Kelly McGookin