Northern Ireland Business: 5 Powerful Benefits of Blogging
Tall Paul Marketing - NI Copywriter and Blog Writer
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June 10, 2020
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5 Powerful Benefits of Blogging EVERY Marketing Manager and Director Needs To Know

Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog, so customers are either reading your Northern Ireland business blog or your competitor’s.

 

Your website blog is one of the most valuable, yet most neglected parts of your website.

Benefits of a blog for a Northern Ireland business include improved visibility on search engines like Google, more website traffic and lots of content pre-made for your Social Media accounts.

You’re busy, and creating blogs takes time to research and publish. I get it.

But imagine this: long after you publish your blog post, it still gets impressive results.

You could say it’s the gift that keeps giving.

Northern Ireland Copywriter Paul Malone
Most of us don’t have the hundreds or thousands of pounds lying around to use for Google PPC adverts or Facebook advertising.

And without all that money, you have to be creative.

“How?” you ask?

By regularly posting blog articles on your website.

Check out these 5 amazing benefits, which show why regular blog posts are essential for a Northern Ireland business.

1. Blog posts improve your Google rankings and drive traffic to your website.

Did you know that websites with a blog have 434% more indexed pages?

So, when search engines such as Google and Bing send robots to crawl your website, they’ll find lots of frequently updated information.

Websites with a blog have 434% more indexed pages - Tall Paul Marketing - NI Copywriter

As a result, search engines will drive more traffic to your website and improve your search results and rankings.

Hands up if you want more traffic to your website? So do I.

Writing a blog post can be time-consuming, but the rewards outweigh the time spent.

Take Tall Paul Marketing as an example.

In the last week look what most people read when they visited the Tall Paul Marketing website:

Northern Ireland Copywriter Tall Paul Marketing

40% of all of my traffic is reading my blog.

Why?

Because readers find it is interesting, helpful, informative and engaging.

I’m not selling anything in my blog posts; I simply explain to readers how you can make the most of your website and how to make your content work for you.

I’m a Northern Ireland Copywriter who offers to write great blog content for busy Business Owners, Marketing Managers and Directors, so guess what I write about in my blogs?

You guessed it: blog content.

Every time I write a blog post, I increase my Search Engine Optimisation (SEO).

That’s because Google’s sophisticated algorithm recognises consistently updated websites as more relevant to people searching for specific content.

Blog writer in Northern Ireland

40% of my Tall Paul Marketing website visitors read my blog, which is a great result.

Read through this blog post a couple of times, and you’ll notice that I also include keywords and phrases such as Northern Ireland Copywriter and Northern Ireland business.

That’s because when I use these keywords, it increases the visibility of my blog posts to the people with whom I want to do business.

That includes Northern Ireland Marketing Managers, Marketing Directors and Northern Ireland business owners who are busy juggling so many different campaigns.

They don’t always have the time to update their blogs consistently.

And that’s where I step in to help.

The same logic applies to your business.

If you’re a Marketing Manager for a fancy restaurant in Belfast your blog posts could be about:

  • 5 top restaurants in Belfast, according to Trip Advisor (that’s if your business is in the top 5, of course!)

  • 10 things to do, see and visit in BelfastYou can include your fancy restaurant in the top 10, and the other 9 could be things or places that aren’t in direct competition to you.

The above two are just quick examples but imagine I am visiting Belfast for a weekend with my better half.

We’re both thinking about how to make the most of our weekend.

Chances are we’ll type something like this into Google:

“Things to do Belfast”

“Belfast what’s on”

“Best restaurants Belfast”

“Belfast attractions”

Once you’ve published a blog post around this theme, your chances of attracting customers to your restaurant rise significantly.

Why? Because your post on Google appears relevant, informative, and something the searcher finds interesting.

Think about how a customer finds your business and what they like reading.

There’s no point stuffing keywords into a blog post if there’s nothing else there to engage and inform a reader.

If a reader clicks on a link to your blog posts but doesn’t find it helpful and exits the page quite quickly, then Google will pick up on the fact that this particular blog post doesn’t seem to be getting much interest.

If it has a high bounce rate, Google will make it less visible to future searchers.

Quality content, every single time, is the name of the game.


2. Blog posts can convert traffic into leads. Leads could result in sales.

 

Belfast Copywriter - Tall Paul Marketing

Every time you share a blog post on your website, it’s another page that Google will index and show up in search results.

And research in 2020 backs this up.

According to a recent study, businesses that blog get 55% more website visitors than businesses that don’t.

But even better, if you have a Call to Action (CTA) somewhere on your blog posts, this will help turn potential customers into paying customers.

I usually try to add mine to the end of my blog posts, but this is just a personal preference.

Put yourself in the shoes of the potential customer who visits your website.

They’re on your website because they’ve found you by searching for something specific.

Now that they’re on your website and reading your blog posts, they’re what I would classify as ‘warm leads’.

Gently guide warm leads towards a purchase.

And with 23% off all internet time spent reading blogs, there has never been a better time for a Northern Ireland business to reap the turbo-charged rewards of regular blogging.

Take, for example, a Solicitor in Belfast specialising in employment law.

Tall Paul Marketing - NI Copywriter and Blog Writer

 

They might write a blog post about steps a person can take if they are a victim of unfair dismissal.

Or it could be a blog post focusing on people in Belfast who are experiencing bullying or harassment in the workplace.

Obvious titles for a blog post could be:

  • Do these 4 things TODAY if you’re a victim of workplace bullying

  • 7 ways a solicitor can help you challenge a dismissal

  • Sacked from your job? Do these 5 things NOW to safeguard your reputation

  • Help! My ex-employer gave me a bad reference!

Then, of course, you can include your Call to Action (CTA) within your very informative, relevant blog post.

Your Call to Action could be:

Need help and advice from Northern Ireland’s most successful employment law specialists? Contact us today on 0289________.

For a no-obligation chat and confidential advice, email us today at johndoe@whateverlawfirm..com

Need to know your rights? Click HERE to submit an online request, and we guarantee a callback within 48 hours.

A Call to Action is vital in every blog post.

It turns semi-interested readers into paying customers with a gentle, persuasive nudge towards buying a product or service or contacting you.

You’re not going to convert 100% of your readers into sales but imagine 1,000 people read the above Belfast Solicitor’s example blog post and just 1 or 2% convert into customers.

1% means the solicitor would acquire ten new customers.

If my math is right (I got a U in GCSE Maths, so I am not too sure!) 2%, of course, means twenty new customers.

If a Solicitor in Belfast charges £200 an hour, imagine how much extra money they will earn from 10 or 20 new customers.

Some of my most successful blog posts get a 3-4% conversion rate.

I’m pretty happy about that.

But for others, it could be just 1%.

The road to blogging success is paved with good intentions and first drafts.

The most important thing for you is that you write and publish a blog post to have any chance of success.

Yes, it takes a couple of hours but, if it’s good enough, it will pay dividends long after you click on the ‘Publish Now’ button.

Still not convinced?

This statistic might just blow your mind: Blogging Businesses Experience 126% Higher Lead Growth Than Non-Blogging Businesses.

 

3. Develop and strengthen relationships with new and existing customers.

 

Website content writer Tall Paul Marketing

Research suggests that 77% of internet users read blogs.

I’m no Einstein, but that means nearly eight customers in ten are consuming blog content.

The big question is: are they reading your blog posts or your competitors?

Your blog isn’t a one-way street.

It’s not merely a case of writing a blog, adding pictures and publishing it.

Your blog is so much more valuable than that.

A great blog post provides value for your customer.

A recent study suggests that a staggering 94% of people who share posts do so because they think it might be helpful to others.

That is an incredible statistic.

Nine out of ten people are sharing blog posts because they’re helpful.

That means your blog post has to create value first.

That could be solving a problem or pain point.

It could even be providing advice to them so they can do something for themselves.

Take this Tall Paul Marketing blog post as a perfect example.

I am writing a quite long blog post that I know will help Marketing Managers, Marketing Directors, and Northern Ireland business owners to understand the value of writing great blog posts and showcasing the benefits for their business.

Of course, this is me providing free, helpful content, and I know it will answer a lot of questions for people working in the Northern Ireland business community.

It will also prompt follow up questions.

Marketing Northern Ireland blog

 

For example, my most popular blog post to date is 6 things every NI Business should share on social media.

Even though I published this in 2017, I still get emails from Marketing Managers, Marketing Executives, Business Development and Sales Executives.

They ask me follow-up questions which I am always happy to answer.

So, three years after I hit the ‘Publish Now’ button, potential customers still contact me.

As a result, my blog posts develop new and strengthen current relationships with Tall Paul Marketing.

Guess who they will think of first when they need help with Copywriting?

And that’s not the only value of your blog posts.

Readers get to know, through your words, the personality of your company.

According to HubSpot, 70% of people would rather learn about a company through articles rather than advertisements.

They’ll notice your passion, enthusiasm to help, your drive to be successful, and will build a subconscious connection to your business.

Your business (as long as it’s not too ‘salesy’ and in your face) will become a trusted source of information on the topics relating to your industry.

In the eyes of the reader, you’re not a salesperson, but a friendly teacher.

Another great thing about blog posts is the ability for your customer to comment either below the blog article.

And don’t forget, they can comment on your posts on Facebook, Twitter, LinkedIn, or Instagram.

Always try and reply to people who have taken time out of their busy schedules to write something to you.

Acknowledge and respect their time.

This little effort will strengthen the relationship between a customer and a business.

4. Establish your business as a trusted source and industry leader.

 

60% of consumers feel engaged/positive after reading blog content - Tall Paul Marketing - NI Copywriter

The most successful business blogs don’t focus on the hard sell from a pushy Copywriter or a Digital Marketing Manager.

Customers have questions, and a great blog answers those questions.

Take, for example, a barbershop business in Northern Ireland.

Now, I hear you ask, what could they have to blog about?

Well, their focus will be on adding value to customers by providing them ideas of new haircuts.

A couple of possible blog post headlines might be:

  • 10 must-have haircuts of 2020 in Northern Ireland

  • 5 fresh hairstyles for Belfast men with receding hair

  • 6 trendy wedding haircut ideas for a Northern Ireland groom

Think now about the types of people who might click on any of the three above example headlines.

The blog writer has piqued the interest of all men with the ’10 must-have haircuts of 2020′ blog post.

The writer has also provided advice for men on that most touchy of subjects: receding hairlines.

And even more niche, they’ve provided trendy haircut ideas for a groom and best man ahead of the exchange of rings.

The barber could use all three example headlines above and reach three different sets of customers.

Even better, the writer could make the above three blog posts even more engaging by adding in pictures or 360-degree videos of each haircut.

A video or image lets readers see and decide what style might suit them.

The barber can include examples of haircuts he/she has created from current customers too and guess what that will do?

It will entice the featured customers to share the blog post on their own social media profiles and reach all of their family and friends too.

Next time I am looking a haircut for a wedding, birthday party or holiday, chances are I will remember seeing some cool hairstyles in that Belfast Barber’s blog and book an appointment there.

Slowly but surely with every blog post, you improve your credibility and trust factor.

Before long, your business will be a source of authority and seen as an industry leader.


5. You can share a great blog post as snippets on your social media channels.

 

Every blog post provides you with dozens of Social Media posts - Northern Ireland Copywriter and Blog Writer

This article is probably my first ‘Long Read’ in-depth blog post in years.

And while I am confident thousands of people in the Northern Ireland business community will read it over the next year or two, it has another great purpose.

It provides me with lots of content for my social media channels.

Think about this; I can use every paragraph as a stand-alone piece on my Facebook and LinkedIn pages.

For example, in tip #4, I speak about one benefit of blogging is to establish your business as a trusted source and industry leader.

Here are just five Facebook posts I will create with that in the future:

  1. How to inform your customers with exciting content
  2. Example of barbershop trying to get into the blogging game
  3. How to make your content more engaging using images and 360-degree videos
  4. Create a winning headline for your blog post
  5. Use your current customers to attract new ones

Take this post, for example, The 3 best types of content Northern Ireland businesses should post on Social Media.

Digital Marketing - Northern Ireland Copywriter

I broke this blog post into bite-sized social media posts (above), and I think I got nearly ten different individual social media posts from a short blog article.

Remember, not all of your blog posts are going to be slam dunks.

Done beats perfect. Every single time.

You’ve now read all of this and thought to yourself: “Seems legit. I can do this. But…I just don’t have the time or writing ability to do this consistently.”

That’s where Tall Paul Marketing comes in.

I write amazing blog posts for businesses that don’t have the time to do it themselves.

Need help with your blog? Email paul@tallpaulmarketing.com today.

PS: See what I did there? Call to Action at the bottom.

Now, go ahead and click it and let’s have a chat!

Paul Malone
Paul Malone
Paul Malone is one of Northern Ireland’s most experienced marketers, providing Copywriting, Content Writing and Blog Writing services for businesses across the country. Facebook | Twitter | LinkedIn | Instagram

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