Give Us Beauty Newry: Apprentice star Grainne McCoy opens new store
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7 local jobs created as BBC Apprentice star Grainne opens Newry store

Give Us Beauty Newry store - BBC Apprentice Grainne McCoy - Newry business news - Freelance NI Copywriter Paul Malone, Tall Paul Marketing

BBC Apprentice semi-finalist and Newry native, Grainne McCoy, opened the doors to her own store on Saturday 26 September, exactly four years to the day after her debut on the hit BBC One show.




Give Us Beauty Newry launched initially as an online makeup store in April 2020 and following its success plus significant investment, the retail store will this month create seven local jobs.

Give Us Beauty Newry store an “all-encompassing beauty emporium.”


Give Us Beauty Newry store - BBC Apprentice Grainne McCoy - Newry business news - Freelance NI Copywriter Paul Malone, Tall Paul Marketing

Give Us Beauty Newry store: Grainne McCoy says the store was four years in the making


The Give Us Beauty store is an all-encompassing beauty emporium, providing not only a retail store for cosmetics but a blow-dry bar, a makeup studio and beauty clinic all under the one roof.

The store will house global brands such as INGLOT, Note Cosmetics, Maybelline, Revlon, SOSU by SJ, P. Louise and much more.

Customers will also be able to avail of services including makeup applications, 1-to-1 lessons, facials, massages, hair styling and spray tanning.



Give Us Beauty Newry store “four years in the making.”

Speaking on the new business venture, founder Grainne McCoy said, “I am delighted to finally be opening my own store which has been four years in the making.

“It was in my initial business plan to Lord Alan Sugar to have a retail store for cosmetics that could survive online and also physically be a one-stop-shop for all your beauty needs.

“We launched back in March 2020, and the response has been phenomenal.

“We were planning to launch the retail store at the same time; however, obviously things were delayed due to COVID-19.”

Grainne adds, “COVID has presented a difficult time for our industry, but I am confident now is the right time to introduce the retail store.

Give Us Beauty Newry store - BBC Apprentice Grainne McCoy - Newry business news - Freelance NI Copywriter Paul Malone, Tall Paul Marketing

(L-R) Bronagh McCoy (Grainne’s Sister), Siobhan Carragher (Grainne’s mother), Grainne McCoy at the launch of the Give Us Beauty Newry store

“Instagrammable destination for Newry.”

“I was also conscious to work with and support local designers to create an innovative space for the city with quirky features throughout to establish an ‘instagramable’ destination for Newry.”

In the months ahead, the new store will be housing its very own make-up training academy.

The academy is where budding make-up artists can avail of innovative lessons in the artistry of make-up, learning complex techniques from Grainne McCoy and a team of highly trained artists.

Grainne adds, “I am incredibly excited for the people of Newry and beyond to see what we have done with this space.


Freelance Northern Ireland Copywriter | Tall Paul Marketing | Paul Malone | NI content writer


“This is more than a retail store; it is a space for training the next generation of makeup artists, for socialising with likeminded people to connect over cosmetics and to indulge in some pampering.

“I can’t think of a better place to initiate the Give Us Beauty journey than my hometown,” she adds.

Grainne’s impressive career has seen her work as a makeup artist for global stars at Cannes Film Festival, as well as being the in-house artist at Youtube for their Google Hangouts series.

Following her stint on the BBC Apprentice in 2016, in which she finished 5th, she launched her own company, Grainne McCoy Cosmetics in 2018.



Give Us Beauty Newry store “first in the franchise” with more stores planned.

Give Us Beauty represents her latest venture and acts an extension to her own personal brand.

The Newry store is the first in the franchise with plans for other stores across Ireland already in place with locations to be revealed over the coming months.


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Paul Malone
Paul Malone
Paul Malone is one of Northern Ireland’s most experienced marketers, providing Copywriting, Content Writing and Blog Writing services for businesses across the country. Facebook | Twitter | LinkedIn | Instagram

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